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Welcome to the San Diego Professional Coaches Alliance

Hello, I’m Elizabeth Fried.  As your president serving my second term, I’m delighted to welcome you to The San Diego Professional Coaches Alliance (SDPCA).  We are a professional learning community dedicated to providing abundant opportunities and connections for coaches.  We also encourage others interested in  coaching and allied fields to join us as well as those who serve coaches.  Our goal is to co-create a better world for all.   SDPCA offers stimulating professional development programs that cover a balance of coaching skill core competencies as well as business and personal development.

We are proud to be an approved provider for CEUs by the International Coaching Federation (ICF) and the Center for Credentialing in Education (CCE) for the BCC.  As such, we  are committed to bringing our members excellent programming  in our vision to become the premier coaching organization in Southern California.  We’d love for you to join us at a meeting and try us out.  You’ll find our members warm and welcoming and truly interested in getting to know you.  I encourage you to subscribe to our monthly newsletter  by completing the brief form on the right hand side of this page so you can stay up to date on latest speakers, workshops and planned activiites.  Also, if you are looking for a way to develop your leadership skills, we have many opportunities to  volunteer   in a variety of roles.  We’ll look forward to seeing you soon!

SDPCA Monthly Meetings

Our monthly meetings are the second Monday of every month at The Sheraton Four Points, 8110 Aero Drive, San Diego 92123 (858-277-8888). Meeting registration and networking take place from 9:30 – 10:00 am.   Our meeting and guest speaker run between  10:00 am – noon.  Check out this month’s Guest Speaker below!

After each meeting at 12:15 PM, you can join Coaches in Action.  This sub-group meets with an experienced coach to do some “rapid recall” of what you learned and how you can apply it in your coaching practice. Sometimes the speaker will join you as well. It’s a great opportunity to ingrain your learning and get to know your colleagues on a deeper level. These sessions usually lasts about an hour,  depending on the interest and conversation. It is not only useful, but fun! Feel free to bring your own lunch or grab something from the coffee bar in the lobby if you want.

All meetings are free to members, except for those seeking CEU credits. SDPCA members seeking CEU credits will be charged the member rate processing fee of $10. While pre-registration is not required, all members and guests must sign in and wear their badges at the meeting to gain entrance.  Guests are always welcome. First-time guests attend for free unless CEU credits are desired.  In that case the first-time guest will be charged a processing fee for the CEU credit at the non-member rate of $15. Meeting costs for returning non-member guests are $25 (cash, check, or credit card) per meeting, plus $15 if CEU credit is desired.  If you decide to join the day of your first paid meeting, the $25 meeting fee will be applied to your yearly membership if paid in full on that day.

EFFECTIVE October 2014: The fee for obtaining CEU credits has been reduced to $10 for members and to $15 for non-members. 

January’s Speaker

1.0 CEU Approved in Resource Development from ICF
Content is appropriate for 1 CEU for BCC Credential Holders  

January 12, 2015

Make A Positive Difference In The Lives of Youth And Grow Your Own Practice: The Power of Teen Life Coaching

with Tami Walsh, M.A.

Heidi HannaIn this lively presentation you will learn cutting edge information about the fastest growing demographic in the U.S.A.–teens. You will leave with practical ways to expand your current projects and coaching practice into the youth market, and learn the essential qualities of a successful teen life coach. Tami will also share specific methods to market yourself to the youth market and earn a great income!! If you have a true desire to impact the lives of youth, and enhance your current coaching practice to impact this critical market, you MUST attend this powerful session!

Participants Will Learn: 

  • How to successfully expand your current projects/coaching practice into the youth market
  • How to be relevant to your current clients by being aware of the top teen trends/issues affecting today’s youth
  • Specific methods to effectively market yourself and your services to the youth market

About Tami Walsh
As President of the San Diego-based teen and parent empowerment company, Teen Wisdom Inc., Tami is the first life coach for teen girls in the country and has personally impacted the lives of over 25,000 teenagers. Tami is committed to impacting 2 million+ teens by training 1,000 women worldwide on her cutting edge life coaching certification program. A recognized expert in the teen and parenting community, Tami has appeared on both local and national radio & television shows including, KUSI, Fox and SD 6 News, and has been a featured expert on the Mary-Kate and Ashley website. Tami has spoken to over 25,000 teens nationwide, and is the author of the top selling “Did-Wells Journal” for teen girls and popular audio series for parents, “Communication: Turning Battles Into Bridges With Your Teen. Currently Tami can be seen in the feature film, “The Compass” with other world renowned speakers and authors including Joe Vitale and Brian Tracy. Tami is a graduate of UCLA and received her Master’s Degree from Loyola Marymount University. To learn more about Tami’s Certified Teen Wisdom™ Life Coach Training Program and other programs to empower teens, please visit

January’s Afternoon Workshop

1:00 p.m. to 3:30 p.m.

Content is appropriate for 2.5 CEUs for BCC Credential Holders  

“Seek First To Understand” by Applying The ChangeWorks® System

with Michael O. Jenkins

The World’s Only Client-Driven, Activity-Specific Coaching and Management Tool

Seek First to Understand, then to Be Understood is the 5th Habit in the best-selling book “The Seven Habits of Highly Effective People,” by the late Stephen R. Covey. In his book, Covey notes there is a tendency for us to rush in and fix things before knowing the full scope of the situation. He adds that although it is risky and hard to Seek First to Understand before offering solutions, it is the mark of all true professionals – including coaches and trainers. The ChangeWorks® System is a method, and a tool that helps you achieve a greater understanding of your client’s situation. It is designed to allow you to get to the heart of things and really know what is going on with the client.

In this workshop we will discuss The Nature of Change, along with the 7 Habits, and will go deeper into the 5th Habit – Seek First to Understand, then to Be Understood, and how it relates to helping your client make critical and productive changes in life or business.

Participants Will: 

  • Learn how the ChangeWorks® System delivers more than psychometric assessments
  • Learn why using the ChangeWorks® System gives you a strategic competitive advantage
  • Learn why you should not ignore the role “Tension” plays in productivity and how it can be managed
  • Be invited to complete a Customized ChangeGrid® with a privately scheduled reading

To reserve your seat, contact Michael at:

About the Facilitator:
Michael O. Jenkins is a CCE Board Certified Coach and the president of Intelligent Leader Solutions, a leadership development and Productive Change Management practice. Jenkins is a Certified Mastermind Executive Coach and a Master Practitioner of the ChangeWorks® System. He has over 30 years business experience which includes business ownership, leading, directing, and consulting organizational teams. He has a M.A. degree in Organizational Management from the University of Phoenix. Jenkins specializes in work with leaders, trainers, coaches, consultants productive change management strategies and values alignment.

Coming In February

1.0 CEU Approved in Core Competency from ICF
Content is appropriate for 1 CEU for BCC Credential Holders  

February 9, 2015

Optimize 5: Human Potential Horse-Powered

with Christina Pitts

This engaging, energizing session for new and seasoned coaches offers a unique, cutting-edge perspective on 5 key skills that optimize human potential.

The principles are familiar, and the contextual frame is extraordinary: an innovative paradigm shift for learning. Horse partners join us in photographs to cultivate self-awareness, nonverbal communication, embodied presence, experimentation, and more, yielding immediately transferable skills.

Leave notebooks at the door. Enter a natural space to tap into senses, attune to body and energy, use “Self” fully in a dance between mind, heart, body, spirit. The herd from Pebble Ledge Ranch awaits to partner in your learning!



Participants Will Learn: 

  • 5 Skills immediately transferable to coaching practice and personal development
  • Experience with “Presence:” Fully-Engaged Mind, Body/Senses, Heart, Spirit
  • Expanded Self-Awareness to facilitate authenticity.

About Christina Pitts
As Founder of Pitts-Aldrich Associates, Christina has been coaching and consulting successfully for nearly 25 years, leveraging learning in prior careers as a university administrator, educator, business executive and attorney. Clients represent Healthcare, Manufacturing, Real Estate, Banking, Information Technology, Telecommunications, Non-Profit Organizations and more. HorsePlay HP2 (Human Potential Horse-Powered) is PAA’s powerful, innovative methodology for promoting self-awareness that leads to immediate transformation. Clients engage in a safe, no-riding relationship with horses as guides, producing measurable, memorable, sustainable growth. Christina has raised over $50,000 in marathons for charities, including Motivational Trainer for Run for the Children™.

February’s Afternoon Workshop

1:00 p.m. to 4:00 p.m.

Content is appropriate for 3 CEUs for BCC Credential Holders  

Executive Presence:  Help Your Clients Earn a Seat at the Table

with Dr. N. Elizabeth Fried, BCC 


BoardroomSteve Jobs
Larry Ellison
Don Draper

What do they have in common? Executive Presence.

This workshop outlines the components of executive presence and provides practical activities and resources to help your clients develop the gravitas to more effectively influence and lead others.
Learning Objectives–At the end of this session, you will be able to:

  • Understand the three main attributes of executive presence and how to help your clients acquire them
  • Help your clients create a personal brand to launch and sustain career success
  • Help your clients convey influence through specific posture, positioning and poses
  • Apply exercises and techniques to help your clients reduce stress when preparing for an important meeting or presentation
  • Provide resources to help your clients more effectively design and deliver their presentations with punch and pizzazz
  • Help your clients understand that tone of voice, pace and inflection impacts their ability to influence others

Who should attend?
This course is ideal for coaches who want to help senior managers, middle-level managers and emerging leaders. It offers executive coaches an opportunity to gather information, exercises and tools to help their clients move to the next level.

Why You Should Attend?
Whether your client is a frontline supervisor, middle manager, senior leader, company president or CEO, they are always in the spotlight, which heightens their responsibility. As a coach it’s your responsibility to help them become more aware and mindful of their behaviors so that they can develop the executive presence to succeed.

When and Where?

February 9, 2015
Registration at 12:30 PM
Course runs from 1:00 PM to 4:00 PM
Four Points Sheraton
8110 Aero Drive
Kearny Mesa, CA 92123
Regular Fee: $349

However, we are offering a one-time special price of $59
and $79 to non-members until January 30th for early birds.
After that $79 and $99 respectively.

Why such a great deal? We need your input to make the final tweaks before we deliver it to our client in Los Angeles later in the month at the full price. Take advantage of this opportunity. Seating is limited to 25 attendees to insure the high level interactivity and rich discussion.

Click Here to Register Now – Only 25 Seats Available!

Approved for 3 CEUs for BCC Credential Holders

About The Facilitator
Dr. Elizabeth Fried

Author, Consultant and Executive Coach Dr. N. Elizabeth Fried has been president of N. E. Fried and Associates, Inc. since 1983. She was ranked by for three years running as one of the top 15 most influential coaches in the world. Dr. Fried is currently Past President of the San Diego Professional Coaches Alliance after serving two terms as president. A vibrant and informative speaker, she regularly addresses audiences on executive development issues.