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Welcome to the San Diego Professional Coaches Alliance

Hello, I’m Elizabeth Fried.  As your president serving my second term, I’m delighted to welcome you to The San Diego Professional Coaches Alliance (SDPCA).  We are a professional learning community dedicated to providing abundant opportunities and connections for coaches.  We also encourage others interested in  coaching and allied fields to join us as well as those who serve coaches.  Our goal is to co-create a better world for all.   SDPCA offers stimulating professional development programs that cover a balance of coaching skill core competencies as well as business and personal development.

We are proud to be an approved provider for CEUs by the International Coaching Federation (ICF) and the Center for Credentialing in Education (CCE) for the BCC.  As such, we  are committed to bringing our members excellent programming  in our vision to become the premier coaching organization in Southern California.  We’d love for you to join us at a meeting and try us out.  You’ll find our members warm and welcoming and truly interested in getting to know you.  I encourage you to subscribe to our monthly newsletter  by completing the brief form on the right hand side of this page so you can stay up to date on latest speakers, workshops and planned activiites.  Also, if you are looking for a way to develop your leadership skills, we have many opportunities to  volunteer   in a variety of roles.  We’ll look forward to seeing you soon!

SDPCA Monthly Meetings

Our monthly meetings are the second Monday of every month at The Sheraton Four Points, 8110 Aero Drive, San Diego 92123 (858-277-8888). Meeting registration and networking take place from 9:30 – 10:00 am.   Our meeting and guest speaker run between  10:00 am – noon.  Check out this month’s Guest Speaker below!

After each meeting at 12:15 PM, you can join Coaches in Action.  This sub-group meets with an experienced coach to do some “rapid recall” of what you learned and how you can apply it in your coaching practice. Sometimes the speaker will join you as well. It’s a great opportunity to ingrain your learning and get to know your colleagues on a deeper level. These sessions usually lasts about an hour,  depending on the interest and conversation. It is not only useful, but fun! Feel free to bring your own lunch or grab something from the coffee bar in the lobby if you want.

All meetings are free to members, except for those seeking CEU credits.  These members will be charged a $15 processing fee. While pre-registration is not required, all members and guests must sign in and wear their badges at the meeting to gain entrance.  Guests are always welcome. First-time guests attend for free unless CEU credits are desired.  In that case the first-time guest will be charged a processing fee at the non-member rate of $25. Meeting costs for returning non-member guests are $20 (cash or check) per meeting, plus $25 if CEU credit is desired.  If you decide to join the day of your first paid meeting, the $20 meeting fee will be applied to your yearly membership if paid in full on that day.

Next Month’s Speaker

April 14, 2014

How to Master Your Marketing and Skyrocket Your Sales to Double Your Coaching Revenue

with Dr. Jeanne Hurlbert, PhD

1.0 CEU Approved in Resource Development from ICF

Jeanne HurlbertCoaches’ businesses typically suffer from three problems that limit growth and revenue:

                  1. They lack testimonials, case studies, and statistical data to prove their programs work and their clients are satisfied, because they don’t have the systems in place to gather that proof easily and inexpensively.
                  2. They don’t know who their prospects and customers ARE, which limits the effectiveness of their marketing messages.
                  3. They don’t know what types of programs their clients really want, so they often miss the mark. 

Solving each of these core problems could increase revenue by 1/3; solving all three has the potential to double revenue.

Coaches Will Learn: 

  • How to gather the proof they need to increase conversions of prospective clients.
  • How to unmask their customers and prospects, so they laser target their marketing messages to the exact problems and pain of their audiences.
  • How to determine what programs and products their audience wants, how they want them delivered, and even what they’ll pay, so they create winning programs and products.

About Jeanne Hurlbert, Ph.D: 

Dr. Jeanne Hurlbert is a Ph. D survey expert with proven systems for solving these problems. She teaches coaches to use scientific, “before and after” surveys to gather quantitative proof their programs work; these same surveys provide testimonials (as many as 868 in one survey) and the foundation for case studies.  They also learn to use quizzes and customer profile surveys to unmask their prospects and customers, so they develop targeted, effective marketing messages.  And she teaches them to use a unique, two-step product creation survey to know exactly what programs and products their audience wants, so they consistently create winners.

Coaches In Action

After each meeting at 12:15 PM, you have the opportunity to meet with an experienced coach.  For 2014 we have enrolled Sylvia Becker-Hill to be our host for this section, who will do some “rapid recall” of what you learned and how you can apply it in your coaching practice.  Sometimes the speaker will join you as well.  It’s a great opportunity to ingrain your learning and get to know your colleagues on a deeper level.  These sessions usually last about an hour, depending on the interest and conversation. It is not only useful, but fun!  Feel free to bring your own lunch or grab something from the coffee bar in the lobby if you want. The meeting will be held in the meeting room if there are no scheduled workshops that afternoon or in the hotel lobby if the meeting room is occupied.

Sylvia offers accountability for those who want that by sending a commitment-chart to be passed around the table where you can publicly state your actions till the next SDPCA meeting. This chart will be sent via email to those who are participating in this group-accountability circle. Those who show up the next month will share their successes or can request support for failed action. After all: We all are coaches and committed to positive change!

This Month’s Afternoon Workshop

April 14, 2014

From 1pm to 4pm

Monetize Your Passion with Smart Marketing:

What your marketing expert never taught you! Or wanted you to know!

with Miguel A. de Jesus and Asha Mankowska 


Sign up TODAY for our Marketing Workshops–perfect for coaches, consultants, experts, entrepreneurs and business owners. This workshop is for ACTION TAKERS: People who want to work smart and win big. This workshop will sell out fast, so get your ticket today. Early bird prices available below (until April 14: $20) or at the door $25


1. Meet Miguel A. de Jesus: 

casual headshotThe 7 Step Formula for Turning Your Ideas into Income, Leveraging Your Existing Contacts Into Instant Customers

Product Creation expert Miguel A. de Jesus will share the simple steps for turning your knowledge and expertise into products and services, so you can make a difference in people’s lives, create a lasting legacy, and build multiple, recurring income streams for your business. Whether you want to create additional products and services for your own brand, or use these skills to help your clients, this presentation contains the insights, strategies and insider information that can save you years of time and frustration, and massively accelerate your business growth.

 You’ll discover the exact steps you need to:

  • Package your ideas, knowledge and expertise for your specific market
  • Create an integrated suite of products (for you or your clients) that makes you $1k, $3k, $5k, $10k or more per month
  • Ensure your products and services blow away your competition…and create raving fan customers
  • Create a consistent revenue stream that creates a sustainable business
  • Build a business around your passion that creates the legacy and impact you desire

About Miguel A. de Jesus: 

Miguel is a Keynote Speaker, Digital Marketing Consultant, Certified Professional Coach, Resource Speaker at Vistage International, EOS Implementer and Author “Success Leaves Clues”, “So, What Do you do?” His passion is in working with business owners and leaders, who want to make better decisions, becoming better leaders, getting better results, in a healthy organization. He has run a $150M sales organization with 750 direct selling sales representatives. As a Make, Market Launch IT, Author Expert Marketing Machines, and Instant Customer Consultant, he gives advice, strategies and Implementation support to individuals, small businesses, or companies who want to bring new products or services to market, or want to improve the performance of their existing product(s) and conversions!

When we have completed our project together, here is what you can expect to have accomplished:

1. Strategies to acquire new clients, multi-channel lead capture, and create Marketing Campaigns.
2. The actual discussion around product design and development.
3. Crafting of the Irresistible Offer and developing the Plan.
4. Design the Marketing and Sales Plan.
5. Strategies to publish and promote your book.

2. Meet Asha Mankowska, Esq.: 

asha biz1116 Easy Steps To Hands Free Marketing

What is the most important challenge every business is facing?  The answer would be: revenue growth. Business has to attract more qualified leads or prospects and be able to convert them into paying clients.  Only by creating a consistent multiple streams of revenue we can have a sustainable business. There are some fundamental things that every business should do regardless of their product or service. Asha has developed a training program that addresses those fundamental concepts in 6 easy steps to Hands-Free Marketing. This presentation contains key strategies and tips on how to make your branding magnetic and irresistible, how to position your brand the right way to attract your ideal client and how to get the visibility and massive exposure for your business, so you can finally do what you love the most: your job.

You will discover 6 Steps you need to know on how to:

  • Constantly connect with and attract new clients who trust you, like you, even BEFORE they contact you,
  • Powerfully create your branding, positioning and visibility,
  •  Influence and attract qualified leads,
  • Convert leads into paying clients,
  • Create extra revenue streams,
  • Create rapid revenue growth,
  • Put your marketing on autopilot.

About Asha Mankowska, Esq.:  

Asha is a Business Coach and skilled Marketing Expert. She is a born entrepreneur, launching her first business at the age of 21 when she was in her second year of law school and then successfully built three companies. She knows from experience how difficult and frustrating any type of transition can be. She came to United States 9 years ago with no family or business contacts. She had to quickly make cultural adjustments and learn business strategy, which has positioned her to help you to brand and build your business while maintaining a healthy balance and joy for life. ?In addition to being a recognized journalist (published in Europe) and running both a consulting and educational business, she practiced as an attorney and mediator for 11 years, first in Poland, and then in the United States. When marketing has become her Passion, Asha continued to be a fulfilled Business Coach and Marketing Consultant, Founder of “Speakers Bureau” for dynamic women entrepreneurs, Radio Host: “Crush Fears with Asha” and Motivational Speaker.   In addition she is a Founder and creator of “Hands-Free Marketing” training for coaches consultants, experts, entrepreneurs and business owners. There are some fundamental things that every business should do if they want to prosper, market and make sells, regardless of their product or service. She has developed a marketing training program that addresses those fundamental concepts in 6 easy steps and teach you how to promote and monetize on your business the smart way,


  • Advance Registration (from April 1-14): $20
  • At the door: $25

For Advance Registration, please click “Buy Now” below: 

See you there! Any questions? Call Asha at 619-471-6932.